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Old Dog, New Trick. Apple iAds.

Most of us have probably seen the recent Apple iPhone  4.0 presentation given by Steve Jobs. This presentation included a few minutes on their planned new iAds platform for the iPhone and iPad. (you...

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Is Digital, The DNA of all Modern Advertising?

I just finished reading an article on ClickZ by Augustine Fou, that talks about Digital Content being at the root of modern advertising. This is interesting because it fits in with a number of...

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Vodaphone “Pixel Hunt”. Winning!

Sometimes a advertising campaign with the simplest audience engagement can generate the best results. A great example of this is Vodaphone’s “Pixel Hunt” game created by Jung Von Matt/Alster.  The game...

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The Power of Online Video.

Less than a decade ago, the idea of using video as a marketing tool online was painful. Bandwidth was still limited, getting people to watch online was a challenge, and media outlets were few. Today...

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Gestalten and Monocle Bring You Travel Guides, and Some Videos.

As we roll up to Labor day, people are getting ready for that last summer vacation, taking advantage of the long weekend. I’ve burned all my vacation days for the year so I’ll just be taking one extra...

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